ad:tech Delhi Day 1 Afternoon Session – Marketing Masters

Went to my next session on the “Marketing Masters” series. These were quick 25 minute presentations on some of the best practices & usage of the digital space for their products by Digital Marketing professionals. Ramswaroop from Sapient talks about Footlocker. They were facing an uphill battle competing against the likes of Nike, Adidas etc. They created a series of videos of “Sneaker Experts” (basically their shoe sales reps). These guys eat/sleep & dream about sneakers. He then played these videos showing these sneaker experts in different situations. I personally loved the one where a girl was whipping the sneaker expert with a different shoe each time. The sneaker expert was able to guess the brand of the shoe successfully without looking. Needless to say the videos went viral. Have a look at the video
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ad:tech Delhi Day 1 Morning Session – Babs Rangaiah & Elisa Steele Keynote

ad:tech Delhi was finally upon us. I was very excited as this was the first time India was hosting the event. As I walked into the reception area at Hotel Leela in Gurgaon I saw a flurry of activity all around. The Atmosphere was electric as Digital marketing enthusiasts, experts and newbies got their first taste of Adtech in New Delhi. So after finally getting settled in and grabbing my cup of coffee, I was ready to experience and of course gain some dollops of wisdom, tips and strategies from this event.
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