Video Tutorial: How to Use SEOToolSet Single Page Analyzer

As the name suggests, the single Page Analyzer only looks at a single page rather than a whole website, making it invaluable for helping to understand the usage of keywords on the page being analysed, as well as title tags, meta descriptions and keywords, headings and other factors that may be affecting your site’s overall performance.

The general summary gives a dashboard overview of the page, showing page topics, links (internal and external) and recommendations for optimising or fixing the page.

Keywords

The Keywords tab shows the keywords used on the page by frequency as well as a topographical map of keywords showing their frequency and proximity in relation to each other. Invisible parts of the page, such a title and meta tags are included in the keyword analysis.

Titles, Meta Descriptions, Meta Keywords and Headings

The Tag Information tab shows how tags are used on the page – Title, Meta Description, Meta Keywords, Heading and the like. These are some of the most important factors to get right if you want your site to rank well. As you can see from the screenshot, team-bhp has the word Home preceding their actual title, muddying a title search. From a coding perspective, the title is the most important part of the page as it tells Google (and other search engines) what the webpage is about. The first word of the title being Home is not at all indicative that team-bhp.com is an Indian car website.

The Single Page Analyzer also shows that the page has no Meta Description or Meta Keywords and that the Canonical page is wrong. These problems are relatively easy fixes now that they have been identified.

Similarly the Tag information shows the headings on the page and in this case there is a major problem. <h1> is the main heading for the page and it is blank.

Speed Analysis and Optimisation

SEOToolSet Single Page Analyzer can also be used to analyse page speed, giving suggestions on how to optimise the site for better performance. Image compression is an invaluable tool for optimising images for UX and SEO.

Tutorial Video: How to Use Majestic Backlink Checker

Analysing Backlinking

The first step to analysing the backlinking of a site is to copy the URL of the site in question to the URL bar on majestic.com. Rather than using the whole URL i.e. http://www.team-bhp.com it’s better to enter a raw URL – in this case, team-bhp.com – as many of the backlinks will use the truncated URL rather than the full address.

Immediately after entering the URL you are presented with the option of either a fresh index or an historic index.

Opting for a Fresh Index limits the search parameters for Majestic’s web crawlers, giving a recent snapshot of the site’s performance and popularity, whereas an Historic Index sends the crawlers searching wider and deeper to find performance details throughout the site’s history.

No matter what option is chosen, the first two analytics that are shown are Trust Flow and Citation Flow.

Trust Flow

Trust Flow is a score out of 100 and indicates how far in links the analysed website is from one of the websites hand-picked by Majestic to be trusted sources. Trustworthy sites are more likely to link to other trustworthy sites, so the higher the Trust Flow the more trusted the site is. Typically scores from 11-49 are considered average and 50+ is great, but areas outside of the main Google territories – the United States and UK – often index a little lower than expected.

Citation Flow

Citation Flow is an indicator of how influential a site might be given the number of other sites linking to it. As with Trust Flow, a score of 11-49 is usually considered average and 50+ great.

Referring Domains

The next key indicator to look at is the number of domains linking to the website. As a rule of thumb, the bigger the number the better but keep in mind that the more specialised a website is, the fewer domains there are likely to link to it.

Anchor Text

Anchor Text refers to text that is linking back to the website. Ideally you want to see your top 10 anchor text populated mostly with either brand based or non-keyword rich results. In the screenshot you can see the various permutations of team-bhp making up most of the list. This is excellent. The #7 entry – Auto Lighting Thread is a less desirable piece of anchor text as it is entirely keyword based and not brand or URL linked.

Backlink History

Backlink History shows how and when other sites have linked to the URL. Using the daily view it’s possible to see when spikes have occurred, giving you the opportunity to analyse what happened on that day to see if the traffic was anomalous, due to an event or occasion separate from the site or because of some particular content.

A cumulative view of Backlink History gives an indicator of how backlinking has been tracking over time.

You can also compare your site with competitors by adding their URLs to the search.