Ecommerce is the main accelerator of FMCG (fast-moving consumer goods) around the globe and it’s no wonder. With the world becoming more and more connected digitally and traditional shopping practices failing to fit in with busy modern lifestyles, shopping for goods, from food to clothes, technology and beyond has moved more and more into the digital realm. In 2020, global revenue from ecommerce
Category: Internet Marketing Events
Forward Marketing Summit Sydney, Australia 2020: Technology and Innovation
On the 26th and 27th of February, 2020, I had the opportunity to attend the Forward Marketing Summit in Sydney, Australia. The Summit is Australia’s leading marketing, data and MarTech conference, bringing together specialists from many fields, including digital marketers, data scientists, analysts and business leaders to share insights into current and future marketing trends, strategies
Forward Marketing Summit Sydney, Australia 2020: Brand Marketing
With the rise of peer review models like UBER and Trip Advisor and aggregator sites such as booking.com or comparehtemarket.com that break the engagement between the consumer and brand, marketers need to work harder to build a brand identity and relationship with the customer base. Whereas in the past people had an attachment or relationship with various brands for utilities, insurance and the like,
Life Lessons from TedX FMS Delhi
As many of the attendees of my 2018 TedX FMS Delhi talk were young and just launching into their careers, I completed my presentation with some advice I had accrued over my life.
Don’t Procrastinate
Life moves fast and if you want to get the most out of it, you need to move fast as well. You should definitely make time for yourself so you can relax, but don’t put off anything you want to accomplish. Whether it’s
Digital Marketing TED Talk: TEDxFMS Delhi
I grew up in Mumbai, Kolkata and Delhi. Imagine my life, then, as I travelled to Australia for my higher education, going from a city of 20 million to a small town, Richmond (just outside Sydney) in Australia with a population of 5483 people. By five in the afternoon life would come to a standstill. There was not much to do but that was a blessing in disguise, as I discovered the Computer Centre