Ecommerce In Australia: Statistics & Trends- Forward Marketing Summit, Sydney

Ecommerce is the main accelerator of FMCG (fast-moving consumer goods) around the globe and it’s no wonder. With the world becoming more and more connected digitally and traditional shopping practices failing to fit in with busy modern lifestyles, shopping for goods, from food to clothes, technology and beyond has moved more and more into the digital realm. In 2020, global revenue from ecommerce read more

Forward Marketing Summit Sydney, Australia 2020: Technology and Innovation

On the 26th and 27th of February, 2020, I had the opportunity to attend the Forward Marketing Summit in Sydney, Australia. The Summit is Australia’s leading marketing, data and MarTech conference, bringing together specialists from many fields, including digital marketers, data scientists, analysts and business leaders to share insights into current and future marketing trends, strategies read more

Forward Marketing Summit Sydney, Australia 2020: Brand Marketing

With the rise of peer review models like UBER and Trip Advisor and aggregator sites such as or that break the engagement between the consumer and brand, marketers need to work harder to build a brand identity and relationship with the customer base. Whereas in the past people had an attachment or relationship with various brands for utilities, insurance and the like, read more

Life Lessons from TedX FMS Delhi

As many of the attendees of my 2018 TedX FMS Delhi talk were young and just launching into their careers, I completed my presentation with some advice I had accrued over my life.

Don’t Procrastinate

Life moves fast and if you want to get the most out of it, you need to move fast as well. You should definitely make time for yourself so you can relax, but don’t put off anything you want to accomplish. Whether it’s read more

Digital Marketing TED Talk: TEDxFMS Delhi

I grew up in Mumbai, Kolkata and Delhi. Imagine my life, then, as I travelled to Australia for my higher education, going from a city of 20 million to a small town, Richmond (just outside Sydney) in Australia with a population of 5483 people. By five in the afternoon life would come to a standstill. There was not much to do but that was a blessing in disguise, as I discovered the Computer Centre read more

India Digital Forum 2011 at the India Habitat Centre in Delhi

The India Digital forum was held on 29 July 2011 at the India Habitat centre in Delhi. The topic of the forum was “The Digital Convergence Revolution – Collision of Web, Mobile, Community and Media”. They had an array of speakers lined up for various panel discussions including the topic that I was one of the speakers for “Ecommerce – What is driving this revolution”. My fellow panellists were Vikram Malhi -Expedia, Aloke B, Navin Chandani –Experian India, Uday Sodhi –, Badri Sanjeevi – Mauj Mobile.

ad:tech Delhi Day 1 Afternoon Session – Marketing Masters

Went to my next session on the “Marketing Masters” series. These were quick 25 minute presentations on some of the best practices & usage of the digital space for their products by Digital Marketing professionals. Ramswaroop from Sapient talks about Footlocker. They were facing an uphill battle competing against the likes of Nike, Adidas etc. They created a series of videos of “Sneaker Experts” (basically their shoe sales reps). These guys eat/sleep & dream about sneakers. He then played these videos showing these sneaker experts in different situations. I personally loved the one where a girl was whipping the sneaker expert with a different shoe each time. The sneaker expert was able to guess the brand of the shoe successfully without looking. Needless to say the videos went viral. Have a look at the video

ad:tech Delhi Day 1 Morning Session – Babs Rangaiah & Elisa Steele Keynote

ad:tech Delhi was finally upon us. I was very excited as this was the first time India was hosting the event. As I walked into the reception area at Hotel Leela in Gurgaon I saw a flurry of activity all around. The Atmosphere was electric as Digital marketing enthusiasts, experts and newbies got their first taste of Adtech in New Delhi. So after finally getting settled in and grabbing my cup of coffee, I was ready to experience and of course gain some dollops of wisdom, tips and strategies from this event.