In these uncertain times businesses of all sizes have been impacted and the pandemic is industry agnostic. We don’t know how long this crisis will last. Social distancing has become the new buzzword and Work From Home (WFH) has suddenly become the new normal.
So how do we as marketers react to this crisis? It certainly isn’t the time to run the same campaigns we were running prior to the Covid-19 onslaught.
With the rise of peer review models like UBER and Trip Advisor and aggregator sites such as booking.com or comparehtemarket.com that break the engagement between the consumer and brand, marketers need to work harder to build a brand identity and relationship with the customer base. Whereas in the past people had an attachment or relationship with various brands for utilities, insurance and the like,
Content is king, but the way we search for content has remained mostly unchanged for two decades. In the year 2000, the front page of Google showed 10 links, and with the exception of some rich media links like videos and featured snippets, the front page still shows 10 links.
While the way search results are shown hasn’t changed, the amount of data created online, and the sheer amount of content
In this example we are using the website b2w.tv and using SEMrush we will be looking at insights that will help us understand the domain better. When you put the domain into the URL bar there are two things you have to pay attention to – the first being that the page is Domain Overview, and the second being that you have selected the right database to crawl for analysis. In the case of b2w.tv,
It’s a simple fact of life that Google has become an integral part of how we look for and receive information. The search engine has permeated nearly every walk of life – we use it to research what we’re going to eat, where we’re going to go, what is on TV or at the movies, and we even use it to cheat. Go to any pub trivia and you will see people sneaking a look at their