Sid Lal

Sid brings a unique perspective of working across both the Indian and Australian markets. He has successfully navigated the unique challenges presented by the complex Indian business environment. He has implemented technology and processes to remotely manage the business and improve efficiencies.

Born and raised in New Delhi, India, Sid moved to Australia in 1993 where he graduated with distinction from Western Sydney University with a degree in marketing followed by an MBA specializing in e-commerce from the University of Technology, Sydney.

Sid is a serial entrepreneur & set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners.

Sid moved to India in 2010 to set-up Bruce Clay’s India office where he worked with leading brands like Atos, NEC, Bata, Saavn, ICICI Lombard, goibibo and helped them massively scale-up their online presence by optimising their SEO strategy.

In 2018 he returned to Sydney to head-up Bruce Clay Australia. He currently works with Australian business to optimise their Digital Marketing strategy.

Australian Marketing Institute: CPM (Certified Practcing Marketer)
TED talk on Digital Marketing @ TEDxFMS
SEO MasterClass Instructor DMAasia
Top 100 Digital Marketers on the Adobe Digi100 List by Paul Writer.
Top 100 Digital Marketers on the Pluralsight Digi100 List by Paul Writer.
Advisor & Mentor on the TV Series – UNICORNS – Start-Ups of the Internet by NDTV Profit/Prime
CMO Asia “Most Talented Social Media Professional in India”​ award

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