Content Marketing In The Age Of Coronavirus

In these uncertain times businesses of all sizes have been impacted and the pandemic is industry agnostic. We don’t know how long this crisis will last. Social distancing has become the new buzzword and Work From Home (WFH) has suddenly become the new normal.

So how do we as marketers react to this crisis? It certainly isn’t the time to run the same campaigns we were running prior to the Covid-19 onslaught. read more

Interview with Gary Illyes – Google Webmaster Trend Analyst

In 2018 I had the opportunity to interview Google Webmaster Trend Analyst, Gary Illyes in Delhi, India. Unfortunately I didn’t get around to transcribing the interview and publishing it until now. Better late than never!

Siddharth Lal: E-Commerce sites tend to have 100 of pages of product listing for a particular product. Would you recommend pagination versus read more

Ecommerce In Australia: Statistics & Trends- Forward Marketing Summit, Sydney

Ecommerce is the main accelerator of FMCG (fast-moving consumer goods) around the globe and it’s no wonder. With the world becoming more and more connected digitally and traditional shopping practices failing to fit in with busy modern lifestyles, shopping for goods, from food to clothes, technology and beyond has moved more and more into the digital realm. In 2020, global revenue from ecommerce read more

Forward Marketing Summit Sydney, Australia 2020: Technology and Innovation

On the 26th and 27th of February, 2020, I had the opportunity to attend the Forward Marketing Summit in Sydney, Australia. The Summit is Australia’s leading marketing, data and MarTech conference, bringing together specialists from many fields, including digital marketers, data scientists, analysts and business leaders to share insights into current and future marketing trends, strategies read more

Forward Marketing Summit Sydney, Australia 2020: Brand Marketing

With the rise of peer review models like UBER and Trip Advisor and aggregator sites such as or that break the engagement between the consumer and brand, marketers need to work harder to build a brand identity and relationship with the customer base. Whereas in the past people had an attachment or relationship with various brands for utilities, insurance and the like, read more

How Much Content is Generated Online in a Minute, a Day and a Year?

Content is king, but the way we search for content has remained mostly unchanged for two decades. In the year 2000, the front page of Google showed 10 links, and with the exception of some rich media links like videos and featured snippets, the front page still shows 10 links.

While the way search results are shown hasn’t changed, the amount of data created online, and the sheer amount of content read more

The SEO Impact of Plagiarism and Duplicated Content

While it may not necessarily be a scam, per-se, plagiarism and duplicated can have a marked effect on SEO and website performance.

As smart as search algorithms are, they have their limitations, especially when it comes to discerning the originality and authenticity of web content. When Google, Bing or any other search engine trawls the web and finds a number of sites containing the same content, read more

Compress Images to Optimise Site Speed and Get SEO Ranking Benefits

Video Tutorial: Identifying and Compressing Large Images

When building websites or uploading content, people have a habit of simply uploading images without thinking about how the size of an image may affect the speed of their site.

While source images may be large and of high resolution or DPI, in a web environment, such large images are rarely required. High resolution or DPI images are only useful for print purposes. This needs to be taken into account read more

How to Do a Google Reverse Image Search

Google is one of the most powerful tools available to us when it comes to marketing and brand awareness, but the search engine can also be a powerful tool when it comes to protecting yourself online, thanks, in no small part, to the ability to reverse search images. Much like a text search, a reverse image search used a key image to search through all the pictures indexed on the search engine to read more

How to Use SEMrush to Analyse Organic Traffic

Video Tutorial: How to Use SEMRush

In this example we are using the website and using SEMrush we will be looking at insights that will help us understand the domain better. When you put the domain into the URL bar there are two things you have to pay attention to – the first being that the page is Domain Overview, and the second being that you have selected the right database to crawl for analysis. In the case of, read more

15 Google Search Tips, Tricks & Advanced Search Operators That Will Change the Way You Search

It’s a simple fact of life that Google has become an integral part of how we look for and receive information. The search engine has permeated nearly every walk of life – we use it to research what we’re going to eat, where we’re going to go, what is on TV or at the movies, and we even use it to cheat. Go to any pub trivia and you will see people sneaking a look at their read more

How to Improve On Page SEO Using the Bruce Clay SEOToolSet [Video]

SEOTOOLSET is the proprietary SEO suite of Bruce Clay. While the software has a number of different tools useful for website analysis, we’re going to focus on one specific tool, the Single Page Analyzer.

Video Tutorial: How to Use SEOToolSet Single Page Analyzer

As the name suggests, the single Page Analyzer only looks at a single page rather than a whole website, making it invaluable for helping to understand the usage of keywords on the page being analysed, read more

How to Analyse Your Site with Majestic Backlink Tracker

One of the key indicators of a site’s success is how well and frequently other sites link to it. Outside of Google, Majestic has created the largest link intelligence database, and can give you great insight not only into your own website’s popularity but also the popularity of your competitor websites.

Tutorial Video: How to Use Majestic Backlink Checker

Analysing Backlinking

The first step to analysing the backlinking of a site is to copy the URL of the site in read more

Life Lessons from TedX FMS Delhi

As many of the attendees of my 2018 TedX FMS Delhi talk were young and just launching into their careers, I completed my presentation with some advice I had accrued over my life.

Don’t Procrastinate

Life moves fast and if you want to get the most out of it, you need to move fast as well. You should definitely make time for yourself so you can relax, but don’t put off anything you want to accomplish. Whether it’s read more

Digital Marketing TED Talk: TEDxFMS Delhi

I grew up in Mumbai, Kolkata and Delhi. Imagine my life, then, as I travelled to Australia for my higher education, going from a city of 20 million to a small town, Richmond (just outside Sydney) in Australia with a population of 5483 people. By five in the afternoon life would come to a standstill. There was not much to do but that was a blessing in disguise, as I discovered the Computer Centre read more

Top 3 Learnings from SMX Advanced, Seattle, June 2013

Hi this is Siddharth reporting in from SMX Advanced in Seattle. I am here at the Bell Harbour convention center which you can see in the background. It’s a beautiful spot for an absolutely fantastic SEO conference. I have got the whole water front behind me as you can see it is an absolutely amazing location. Let me turn the camera around and you can see the absolutely beautiful views, the mountains are out there in the distance.

Good Bye Los Angeles, Simi Valley- Back to India

All right its Friday 21st June & I have had a fantastic two week trip to the US. It’s nice & sunny outside and I am on my way back to Delhi, good old Delhi. The trip was great because there was a lot of SEO learnings both from the time spent at the SMX conference in Seattle as well as the week I spent at the Bruce Clay office in Simi Valley California.

Authorship: The Deep Dive- SMX Advanced June 2013

Hi Folks, this is Siddharth coming LIVE out of SMX Advanced June 2013. This session on Authorship: The Deep Dive. Session was by John Carcutt (Director of SEO at Advanced Digital), Janet Miller (CEO at Search Mojo), Mitul Gandhi (Chief Architect SEO Clarity) & Mark Traphagen (Director of Digital Outreach at Virante).

From Microdata & Schema to Rich Snippets: Markup for the Advanced SEO

Hi everyone, this is Siddharth and I am back Live from Seattle SMX West. This session is about microdata & rich snippets and their ability to boost click thru rates (CTR). The speakers are, Julia Gause (Director SEM at Scripps Network), Stephan Spencer (CEO at Koshkonong LLC) & Marcus Tober (CTO at Searchmetrics).

Periodic table of SEO Ranking factors: 2013 Edition straight from SMX Advanced Seattle

Good morning fellows, I am Siddharth and I am at SMX Advanced Seattle, 2013. I am just going to tell you about one of the sessions covered at SMX Advanced – The Periodic Table of SEO Ranking Factors: 2013 Edition. The session was moderated by Danny Sullivan and it had people like Matthew Peters from SEOmoz, Jenny Halasz from Archology, Marcus Tober from Searchmetrics and Eric Enge from Stone Temple. It was an excellent session.

Mobile Internet Usage

Forget desktops and laptops, a new wave is sweeping India. According to Mobile statistics available, there will be 130 million mobile phone internet users in India by 2013! This number is expected to breach the 165 million mark by 2015! Here are some more amazing statistics. Some 83% of mobile phone internet users are using it to access their email, 77% to log on to social media sites, while 65% are using it for chatting purposes. About 29% of the users are using it to watch videos, 28% for the news, while 24% use it for gathering cricketing info. All these speak volumes for India on the move.

Internet Usage Statistics of India

I have always found that search for numbers about the Indian digital industry is a hard task. Especially because there are so many different versions (some outdated) and sometimes you need to go to a few different sources to dig out the numbers you are after. As such I thought it would be a good idea to create a simple to understand infographic which could give users a complete snapshot in one place. I have compiled these figures based on a number of digital marketing forums that I have attended and also on the basis of reports I have read about this industry. I will try to update this infographic on a bi-annual basis so that we can use this as a ready reckoner. Feel free to download this infographic. I just ask that you link back to as the source.

Bollywood Movie Magic – Rockstar vs Ra One

Well we keep on doing posts on stuff about SEO, Digital Marketing, Infographics as well as Mobile Optimization. This time we thought of doing our latest infographic on something fun and probably a little off topic.  With Bollywood movies being a big industry (estimated to be USD 4 billion), it’s a hard thing to ignore, right?

Mobile Website Design Optimization Rules of Thumb!

The smart phone revolution is truly upon us, and for those companies that haven’t engaged in planning their mobile website, this is a wake-up call. Today, smart phones have become an extension of the desktop experience. Let me present some interesting trivia via the graphic below, to get you thinking about your mobile business strategy.

India Digital Forum 2011 at the India Habitat Centre in Delhi

The India Digital forum was held on 29 July 2011 at the India Habitat centre in Delhi. The topic of the forum was “The Digital Convergence Revolution – Collision of Web, Mobile, Community and Media”. They had an array of speakers lined up for various panel discussions including the topic that I was one of the speakers for “Ecommerce – What is driving this revolution”. My fellow panellists were Vikram Malhi -Expedia, Aloke B, Navin Chandani –Experian India, Uday Sodhi –, Badri Sanjeevi – Mauj Mobile.

ad:tech Delhi Day 1 Afternoon Session – Marketing Masters

Went to my next session on the “Marketing Masters” series. These were quick 25 minute presentations on some of the best practices & usage of the digital space for their products by Digital Marketing professionals. Ramswaroop from Sapient talks about Footlocker. They were facing an uphill battle competing against the likes of Nike, Adidas etc. They created a series of videos of “Sneaker Experts” (basically their shoe sales reps). These guys eat/sleep & dream about sneakers. He then played these videos showing these sneaker experts in different situations. I personally loved the one where a girl was whipping the sneaker expert with a different shoe each time. The sneaker expert was able to guess the brand of the shoe successfully without looking. Needless to say the videos went viral. Have a look at the video

ad:tech Delhi Day 1 Morning Session – Babs Rangaiah & Elisa Steele Keynote

ad:tech Delhi was finally upon us. I was very excited as this was the first time India was hosting the event. As I walked into the reception area at Hotel Leela in Gurgaon I saw a flurry of activity all around. The Atmosphere was electric as Digital marketing enthusiasts, experts and newbies got their first taste of Adtech in New Delhi. So after finally getting settled in and grabbing my cup of coffee, I was ready to experience and of course gain some dollops of wisdom, tips and strategies from this event.