In these uncertain times businesses of all sizes have been impacted and the pandemic is industry agnostic. We don’t know how long this crisis will last. Social distancing has become the new buzzword and Work From Home (WFH) has suddenly become the new normal.
So how do we as marketers react to this crisis? It certainly isn’t the time to run the same campaigns we were running prior to the Covid-19 onslaught.
In 2018 I had the opportunity to interview Google Webmaster Trend Analyst, Gary Illyes in Delhi, India. Unfortunately I didn’t get around to transcribing the interview and publishing it until now. Better late than never!
Siddharth Lal: E-Commerce sites tend to have 100 of pages of product listing for a particular product. Would you recommend pagination versus
Ecommerce is the main accelerator of FMCG (fast-moving consumer goods) around the globe and it’s no wonder. With the world becoming more and more connected digitally and traditional shopping practices failing to fit in with busy modern lifestyles, shopping for goods, from food to clothes, technology and beyond has moved more and more into the digital realm. In 2020, global revenue from ecommerce
On the 26th and 27th of February, 2020, I had the opportunity to attend the Forward Marketing Summit in Sydney, Australia. The Summit is Australia’s leading marketing, data and MarTech conference, bringing together specialists from many fields, including digital marketers, data scientists, analysts and business leaders to share insights into current and future marketing trends, strategies
With the rise of peer review models like UBER and Trip Advisor and aggregator sites such as booking.com or comparehtemarket.com that break the engagement between the consumer and brand, marketers need to work harder to build a brand identity and relationship with the customer base. Whereas in the past people had an attachment or relationship with various brands for utilities, insurance and the like,
Content is king, but the way we search for content has remained mostly unchanged for two decades. In the year 2000, the front page of Google showed 10 links, and with the exception of some rich media links like videos and featured snippets, the front page still shows 10 links.
While the way search results are shown hasn’t changed, the amount of data created online, and the sheer amount of content
While it may not necessarily be a scam, per-se, plagiarism and duplicated can have a marked effect on SEO and website performance.
As smart as search algorithms are, they have their limitations, especially when it comes to discerning the originality and authenticity of web content. When Google, Bing or any other search engine trawls the web and finds a number of sites containing the same content,
When building websites or uploading content, people have a habit of simply uploading images without thinking about how the size of an image may affect the speed of their site.
While source images may be large and of high resolution or DPI, in a web environment, such large images are rarely required. High resolution or DPI images are only useful for print purposes. This needs to be taken into account
Google is one of the most powerful tools available to us when it comes to marketing and brand awareness, but the search engine can also be a powerful tool when it comes to protecting yourself online, thanks, in no small part, to the ability to reverse search images. Much like a text search, a reverse image search used a key image to search through all the pictures indexed on the search engine to
In this example we are using the website b2w.tv and using SEMrush we will be looking at insights that will help us understand the domain better. When you put the domain into the URL bar there are two things you have to pay attention to – the first being that the page is Domain Overview, and the second being that you have selected the right database to crawl for analysis. In the case of b2w.tv,
It’s a simple fact of life that Google has become an integral part of how we look for and receive information. The search engine has permeated nearly every walk of life – we use it to research what we’re going to eat, where we’re going to go, what is on TV or at the movies, and we even use it to cheat. Go to any pub trivia and you will see people sneaking a look at their
SEOTOOLSET is the proprietary SEO suite of Bruce Clay. While the software has a number of different tools useful for website analysis, we’re going to focus on one specific tool, the Single Page Analyzer.
As the name suggests, the single Page Analyzer only looks at a single page rather than a whole website, making it invaluable for helping to understand the usage of keywords on the page being analysed,
One of the key indicators of a site’s success is how well and frequently other sites link to it. Outside of Google, Majestic has created the largest link intelligence database, and can give you great insight not only into your own website’s popularity but also the popularity of your competitor websites.
The first step to analysing the backlinking of a site is to copy the URL of the site in
As many of the attendees of my 2018 TedX FMS Delhi talk were young and just launching into their careers, I completed my presentation with some advice I had accrued over my life.
Life moves fast and if you want to get the most out of it, you need to move fast as well. You should definitely make time for yourself so you can relax, but don’t put off anything you want to accomplish. Whether it’s
I grew up in Mumbai, Kolkata and Delhi. Imagine my life, then, as I travelled to Australia for my higher education, going from a city of 20 million to a small town, Richmond (just outside Sydney) in Australia with a population of 5483 people. By five in the afternoon life would come to a standstill. There was not much to do but that was a blessing in disguise, as I discovered the Computer Centre