Interview with Gary Illyes – Google Webmaster Trend Analyst

In 2018 I had the opportunity to interview Google Webmaster Trend Analyst, Gary Illyes in Delhi, India. Unfortunately I didn’t get around to transcribing the interview and publishing it until now. Better late than never!

Siddharth Lal: E-Commerce sites tend to have 100 of pages of product listing for a particular product. Would you recommend pagination versus read more

How to Use SEMrush to Analyse Organic Traffic

Video Tutorial: How to Use SEMRush

In this example we are using the website b2w.tv and using SEMrush we will be looking at insights that will help us understand the domain better. When you put the domain into the URL bar there are two things you have to pay attention to – the first being that the page is Domain Overview, and the second being that you have selected the right database to crawl for analysis. In the case of b2w.tv, read more

15 Google Search Tips, Tricks & Advanced Search Operators That Will Change the Way You Search

It’s a simple fact of life that Google has become an integral part of how we look for and receive information. The search engine has permeated nearly every walk of life – we use it to research what we’re going to eat, where we’re going to go, what is on TV or at the movies, and we even use it to cheat. Go to any pub trivia and you will see people sneaking a look at their read more

How to Improve On Page SEO Using the Bruce Clay SEOToolSet [Video]

SEOTOOLSET is the proprietary SEO suite of Bruce Clay. While the software has a number of different tools useful for website analysis, we’re going to focus on one specific tool, the Single Page Analyzer.

Video Tutorial: How to Use SEOToolSet Single Page Analyzer

As the name suggests, the single Page Analyzer only looks at a single page rather than a whole website, making it invaluable for helping to understand the usage of keywords on the page being analysed, read more

How to Analyse Your Site with Majestic Backlink Tracker

One of the key indicators of a site’s success is how well and frequently other sites link to it. Outside of Google, Majestic has created the largest link intelligence database, and can give you great insight not only into your own website’s popularity but also the popularity of your competitor websites.

Tutorial Video: How to Use Majestic Backlink Checker

Analysing Backlinking

The first step to analysing the backlinking of a site is to copy the URL of the site in read more