Forward Marketing Summit Sydney, Australia 2020: Technology and Innovation

On the 26th and 27th of February, 2020, I had the opportunity to attend the Forward Marketing Summit in Sydney, Australia. The Summit is Australia’s leading marketing, data and MarTech conference, bringing together specialists from many fields, including digital marketers, data scientists, analysts and business leaders to share insights into current and future marketing trends, strategies read more

Compress Images to Optimise Site Speed and Get SEO Ranking Benefits

Video Tutorial: Identifying and Compressing Large Images

When building websites or uploading content, people have a habit of simply uploading images without thinking about how the size of an image may affect the speed of their site.

While source images may be large and of high resolution or DPI, in a web environment, such large images are rarely required. High resolution or DPI images are only useful for print purposes. This needs to be taken into account read more

How to Do a Google Reverse Image Search

Google is one of the most powerful tools available to us when it comes to marketing and brand awareness, but the search engine can also be a powerful tool when it comes to protecting yourself online, thanks, in no small part, to the ability to reverse search images. Much like a text search, a reverse image search used a key image to search through all the pictures indexed on the search engine to read more

How to Improve On Page SEO Using the Bruce Clay SEOToolSet [Video]

SEOTOOLSET is the proprietary SEO suite of Bruce Clay. While the software has a number of different tools useful for website analysis, we’re going to focus on one specific tool, the Single Page Analyzer.

Video Tutorial: How to Use SEOToolSet Single Page Analyzer

As the name suggests, the single Page Analyzer only looks at a single page rather than a whole website, making it invaluable for helping to understand the usage of keywords on the page being analysed, read more

How to Analyse Your Site with Majestic Backlink Tracker

One of the key indicators of a site’s success is how well and frequently other sites link to it. Outside of Google, Majestic has created the largest link intelligence database, and can give you great insight not only into your own website’s popularity but also the popularity of your competitor websites.

Tutorial Video: How to Use Majestic Backlink Checker

Analysing Backlinking

The first step to analysing the backlinking of a site is to copy the URL of the site in read more