Mobile Internet Usage

Forget desktops and laptops, a new wave is sweeping India. According to Mobile statistics available, there will be 130 million mobile phone internet users in India by 2013! This number is expected to breach the 165 million mark by 2015! Here are some more amazing statistics. Some 83% of mobile phone internet users are using it to access their email, 77% to log on to social media sites, while 65% are using it for chatting purposes. About 29% of the users are using it to watch videos, 28% for the news, while 24% use it for gathering cricketing info. All these speak volumes for India on the move.
Some 17% are using it for e ticketing purposes, 16% for e banking, this means that a huge amount of people are realizing the power and convenience of using their mobile phones internet connectivity. The small screen is turning big!
As for expenses, persons who are paying an average Rs. 460 per month on mobile phone bills are paying Rs. 198 for Internet charges. 50% of these users are paying an average internet bill between Rs101 to Rs 500 while 8% are paying up to Rs.1000. These numbers are rising steadily.
In mobile advertising, browser based advertisements grabbed the lions share with 75% of the revenue, while In- Apps advertising gets 20%. These rest 5% came from SMS advertisements.
Mobile Ad spend is also expected to grow at 40%, giving marketers a field day and the economy of India a big boost. Ad spend on mobile internet is supposed to touch Rs 230 crores in 2013. As for Ad revenue, 53% came from classifieds while only 4% came from online ads in 2012. Previously, Mobile ad revenue had jumped from Rs 90 crore in 2011, to Rs 105 crore in 2012 showing an increase of 17%.
Since 2010, searches on the internet from mobile phones have increased four fold already which means online shopping (and offline due to research online) is set to rise phenomenally; giving value for money to mobile ad spends.
The number of active mobile connections in India has already crossed 914 million, and rising steadily. Most new purchasers of connections are already aware of the value of internet connectivity on mobile handsets. This is in league with the fact that Google has shown a 280% growth, year on year, on mobile search on the internet.
Mobile phones are indeed making internet connectivity reach a new high due to their small size and ease of use. And, their numbers are growing at lightning pace!
Feel free to download this infographic. I just ask that you link back to www.OneClickCustomers.com as the source.


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Internet Usage Statistics of India

I have always found that search for numbers about the Indian digital industry is a hard task. Especially because there are so many different versions (some outdated) and sometimes you need to go to a few different sources to dig out the numbers you are after. As such I thought it would be a good idea to create a simple to understand infographic which could give users a complete snapshot in one place. I have compiled these figures based on a number of digital marketing forums that I have attended and also on the basis of reports I have read about this industry. I will try to update this infographic on a bi-annual basis so that we can use this as a ready reckoner. Feel free to download this infographic. I just ask that you link back to www.OneClickCustomers.com as the source.


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Click here to see our archived version of the 2012 Internet Usage Statistics in India

Bollywood Movie Magic – Rockstar vs Ra One

Well we keep on doing posts on stuff about SEO, Digital Marketing, Infographics as well as Mobile Optimization. This time we thought of doing our latest infographic on something fun and probably a little off topic.  With Bollywood movies being a big industry (estimated to be USD 4 billion), it’s a hard thing to ignore, right?

Rockstar vs Ra.One

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All this got us thinking about comparing two movies to find out which trumps which. We have taken the Ranbir Kapoor starrer Rockstar and compared to Shah Rukh Khan’s Ra One infographic style.  Although we have visually represented some pretty interesting factoids, we have summarized below some interesting tidbits about how similar and how different Rockstar and Ra One really are.

Social and Digital Media

The age of the internet is truly upon us with India pushing 100 million internet users. Seems like bollywood has woken up to this fact and both movies have used social and digital media extensively to promote the films.

Facebook

  • In terms of “people liking” the Rockstar Fan Page, they have 263,238 fans . Ra.One on the other hand has 350, 420 “people liking” the Fan Page
  • In terms of “people talking” about Rockstar, there are 80,198.
    Ra.One surprisingly falls behind with only 11,783 “people talking” about it
  • In terms of people “Liking” Ranbir Kapoor we have 2,510,555. SRK on the other hand falls behind again surprisingly with only 2,240,707 people “Liking” him.

So who wins this round?

The underdog Rockstar trumps Shah Rukh Khan’s Ra.One in the Facebook battle walking away with more people talking about the movie as well as Ranbir Kapoor.  Of course we would love to hear what the king Khan would say about that. We think it would still be something on lines of “facebook doesn’t matter, I am King Khan”.

YouTube

No bollywood movie is complete without a standout music track or some catchy foot tapping songs. In the case of Rockstar, being something of a musical, it featured the popular youth anthem “Saadda Haq” as its main Rocking song composed by the maestro A.R. Rehman.  Ra.One however, went the way of “Chammak Challo” sung by international singer Akon and composed by the duo Vishal & Shekhar.

So who wins this round?
Well, it seems like King Khan Sweeps this round pretty comprehensively with “Chammak Challo” getting 4,379,907 views as opposed to “Saadda Haq” managing only 1,402,378 views.  We think that Kareena Kapoor’s sizzling dance and Akon’s powerful singing was the secret weapon.

Budget & Collection

This is important because a movie should make money too, right?  The Rockstar movie was made on a budget of 60 crore and managed to recover its making cost within just 2 weeks collecting 63.50 crore. Ra.One was made at a colossal budget of 135 crores and in a run of more than 4 weeks at the box office, collected 200 crores.

So who wins this round?
It’s hard to compare Rockstar Vs Ra.One in this segment since the time periods are unequal.. However, assuming that Rockstar continues to pull-in business at the same rate, after 4 weeks it should have about 112 crores of box office collections.  That would still fall short of Ra.One in terms of revenue, so Ra.One clinches this round as well.

Fun Facts about Rockstar (Things you didn’t know)

  • Rockstar had the second largest opening after Sallu starrer “Ready” with first day collections of US$ 2.03 million.
  • Mumbai, Pune, Delhi and Bangalore contributed the most to the 2 week collections of US$12.88 million
  • Rockstar was released across 2,500 screens and ran around 14 to 15 shows in a day

Fun Facts about Ra.One (Things you didn’t know)

  • Ra One’s team created  an Official customized YouTube channel which was the first for an Indian film
  • Shah Rukh Khan unveiled the first look of the film Ra.One on twitter
  • Red Chillies Entertainment (SRK’s Film Production Company) did a viral marketing campaign to promote the Ra One film online.
  • Ra One set a record marketing budget of US$10.55 million of which US$3.04 million was used for online promotion.

Conclusion of the Rockstar vs Ra One Battle

It’s been a tightly fought battle between Ranbir Kapoor’s Rockstar and Shah Rukh Khan’s Ra.One, but after Rockstar only wins the Facebook category loosing the YouTube and the Box Office category. Our take is that Rockstar is for niche audiences with its unconventional storyline and sterling acting performances.  Shah Rukh Khan’s superhero movie Ra.One tries to please the masses and to a certain extent does it pretty well. With the massive record budget Ra.One was produced with, it paves the way for more ambitious movie projects being made in Bollywood.

We hope you enjoyed reading our Infographic on Rockstar vs. Ra.One. If you did, show your love though comments or sounding off on our Facebook page or even share this Rockstar vs. Ra.One Infographic on the web.

Google Plus Vs Facebook Infographic

Google+ vs Facebook Infographic

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Social Networking always existed offline. But it was when that jumped to the online domain, things got interesting. According to the latest statistics, 54% of Indians online use the internet for Social Networking. With Facebook being the prime social website of choice and twitter fast catching up, the question begs to be asked is do we need another social network?

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Well that question has been answered by Google Plus which is that latest kid on the block.  Giving users a host of never before seen features, great UI and of course Google’s integration; Google Plus comes across as a great alternate to your Facebook loving ways.  Its astronomical growth also tells a compelling story on how well it’s been accepted by netziens. All reasons why I decided to do a bit of digging around to bring you a bunch of interesting stats dolled up infographic style.

Key Findings from the Google plus Infographic

A few key talking points for Google plus which can be inferred from the infographic are:

  • Google plus has (as on 1st October 2011) touched 50 million users in just 88 days. Google Plus is the fastest to reach this milestone where its peers Facebook, Twitter and LinkedIn took 1325, 1096, 2354 days respectively.
  • Demographics wise, Google + is heavily skewed to the male segment of the population with 69% Males and the rest 30% females. However with Google + now open to the public, the demographics should even out with time.
  • The Top country using Google + is obviously the United States with a 36% share. Interestingly at second position is our very own India contributing with 13% Google + users (surprised?).  Personally I was pretty pleasantly surprised at India notching second position and would love for Indian users to dominate Google + usage.

Sounds Great, But what’s in it for me?

I did speak of the cool features initially right? Don’t worry cause I’ll let you know (in brief of course, don’t want you dozing off) the standout stuff about Google plus.  Read on to know why you should try Google + and how it fares in the Facebook vs Google Plus war.

Circles

Now if you’re thinking Google is like Facebook, this is one of the features that differentiate it in the Facebook vs Google plus debate. In Facebook you might recall that if you post an update, all of your friends see it. Google Plus Circles gives you control to share updates only with circles you want to share with. Using circles, you can group your contacts into say friends, office colleagues and family (it’s customizable) and share updates relevant to the circle. Other circles will not be able to see the update if it was not shared with them.

If reading all this has your mind going around in circles (pun intended), I suggest you watch this video to get the hang of this circular concept.

Photos and Hangouts (group video chat)

Where Google + gets an upper hand in the Facebook vs Google Plus battle is Hangouts. Google plus takes a new approach to video chat where in case you want to start a video, you start a “Hangout”.  Once you’re in a “Hangout” a message goes out to all those in your social circles, that lets your friends (in the respective circle), know that you’re in the video chat room. After your friends get the notification, most probably they will join you (if they don’t, you better find new friends).

The G+ has a dedicated multimedia area where you can edit photos, tag people and of course choose the all important privacy and sharing options.

Sparks

No I’m not asking you to light a firecracker here. Google + has sparks which is essentially a collection of articles, videos, photos and other cool stuff that’s grouped by interest. Data is collected relying on data from other Google products as well as stuff being shared via Google + 1 buttons (not a bad idea to get one on your website eh?). Taking an example the Android spark would contain information about android (links, images, articles, posts, etc).

Google + on Mobile

Google + features a pretty well developed app for both Android and iPhone so you can use it on the go. The knockout feature is something called instant uploads (auto upload feature).  So point is any photo or video you take on your mobile will be uploaded to the computer and ready to share next time you log on, and then you can manually select which photos you want to share and which you don’t.

Social Gaming on Google +

For all the social gaming fans out there, gaming has made its entry into G+. With an expanding bouquet of games, social gaming will be on Google plus in a big way…watch out ibibo. So in case you’re used to building cities (CityVille) and waging mafia battles (Mafia Wars) you should be right at home. Also did I mention you can play Angry Birds on Google plus too?

Shah Rukh on Google Plus

Shah Rukh Khan Google PlusWith Google Plus gaining immense popularity in India, could Bollywood be far behind? None other than Shah Rukh Khan is on Google Plus beating the other Indian actors becoming the first verified Indian celeb on Google Plus. Well all the more reason for you to be on Google Plus ( in case you’re a fan of king khan)

Conclusion

I personally think that G+ is going to be a strong challenger to Facebook & with the power of Google behind it & a much improved product compared to Google Buzz, G+ is here to stay. Marketers should start taking notice of G+ & future proof themselves & their brands by establishing their brands presence on G+ as soon as it becomes public. On the minus point, Google plus takes a bit of learning to use it flawlessly and some features are a bit complicated to use. It will be interesting to see if Google Plus continues to grow at this rate and how the next chapter of the Google Plus vs Facebook battle pans out.  Also in case you didn’t know, I’m on all the major social networks Google Plus, LinkedIn as well as Twitter. So give me a shout in case you have a point to make related to Google Plus, Search Engine Optimization, Internet marketing or anything digital. Till then, this is Me, Myself & I signing off, may the Force be with you.